by TODAY’S HOTELIER

By Melanie Calcagno 

IN HOSPITALITY, AS IN OTHER industries, little operates the same way it did 10 years ago, or even two years ago. Plenty of people bemoan the loss of personal connection as technology takes over more of our daily lives. It can seem like everyone is distracted, with much of their attention locked on their own devices. How do you reach customers through this distraction? How do you build relationships that build your business? The secret is in finding ways to use technology to make, rather than replace, a personal connection.

But what if it was possible to lean into technology to improve your connection with guests and prospects? Spoiler alert: It’s totally possible. The hotels that are succeeding now and setting themselves up for long-term growth are the ones harnessing the benefits of today’s technology.

Here are some tips you can implement now to improve revenue-producing connections for your hotel.

Read more in AAHOA’s Today’s Hotelier magazine 

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Melanie Calcagno’s real-life, in-the-trenches business experience includes more than 15 years in the hotel and lodging industry. As VP of sales for Jacaruso Enterprises, she rocks her sales and management skills to deliver incredible results for clients, all while championing Jacaruso culture of innovation and diversity. Her passion for professional development in others is rivaled only by her passion for Texas barbecue. Learn more about Jacaruso at jacaruso.com.