Toni Jacaruso

President & Founder, Jacaruso Enterprises Inc.

Toni Jacaruso knows hotels. Her passion, vision and drive are revolutionizing the hospitality industry. With 30+ years of hands-on experience, she founded Jacaruso Enterprises in 2007, pioneering the category of remote hotel sales support services. From sales training and lead generation to marketing and revenue recovery, Toni and her team are slaying countless challenges with innovative approaches that boost revenue, and improve hotel performance and profitability.

Transforming hundreds of the best-known and respected hotel brands globally, JE has grown like wildfire, reaching revenues of $18 million by 2019.

JE’s 3 driving principles: “do what you love, with people you love, and help others,” work! JE made the Inc.5000 list of Fastest-Growing Private Companies in 2017, 2018, 2019,  and 2020 and was listed in Inc.5000’s Best Places to Work in 2019.

Toni earned a BA in Business Management from Concordia University and an MBA in Hospitality and Tourism from Touro University, graduating Summa Cum Laude. However, what makes her an inspiring and beloved leader is not her credentials or accolades. Toni is known for her contagious energy, refreshing candor and down-to-earth authenticity. She’s grounded in the knowledge that JE’s success is possible because of the many skills and talents of the rock-star team she’s assembled, loved and mentored.

Other Honors, Awards & Appearances
(If you’re into that kind of thing):



Years of experience in the hospitality industry


Number of unique hotel brands she’s worked with


Number of years in a row JE has made the INC. 5000 list of fastest growing private companies in the US.


Number of degrees she holds – a BA in Management and an MBA in Hospitality and Tourism Management (Summa Cum Laude)


Number of GM’s and DOS’s she’s taught how to sell effectively in sales classes


Number of remote hotel sales service customers


Number of airplanes she’s flown on


Number of suitcases she’s lost

Let’s Get Started!

We’d love the opportunity to discuss what Jacaruso Enterprises can do for your hotel.

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