by TODAY’S HOTELIER

By April Eskelson, Jacaruso Enterprises

We’ve all heard the adage: “do more with less”. With stretched hotel budgets and staff, there’s really no other choice. But what if we told you that you could elevate your customer experience BY doing less? Sounds crazy? Not if you can better focus your team’s efforts. Implement the essential activities most important to the customer and perform those activities better than the competition. Do less but do it the best.

Here are three purposeful activities that can yield powerful results…

Read more about Jacaruso’s featured article in AAHOA’s Today’s Hotelier magazine 

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April Eskelson is the Director of Instructional Design for Jacaruso Enterprises specializing in remote hotel sales service. In her role, April provides education and techniques based on current, in-the-trenches experience that gets results. As an AAHOA Silver Member, Jacaruso Enterprises is proud to be a featured author in this month’s Today’s Hotelier Magazine. Learn more about Jacaruso at jacaruso.com.