Transforming Hospitality: Meet JE’s Innovation Hub

Jacaruso Enterprises has been thinking outside the box since 2007 to meet the ever-changing needs of the hospitality industry that we love. We’re thrilled to share our latest bold step forward. The launch of our Innovation Hub is part of Jacaruso’s ongoing commitment to enhancing the hospitality landscape and crafting revolutionary products that will reshape the industry.

The new Innovation Hub is a dedicated research and development team that will spearhead the creation of new smart products and services, tailored to the needs of hoteliers who are eager to grow and thrive.

Jacaruso’s Innovation Hub is being led by dynamic duo April Eskelson and Rachelle Flores. The promotion of these two exceptional individuals to innovation roles was a natural next step given their experience, said CEO Toni Jacaruso.

“April, formerly the Director of Instructional Design, and Rachelle, our former Director of Brand Relations, are phenomenal people. To start, they are both highly skilled and ridiculously intelligent,” said Jacaruso.

She added that they are perfectly positioned to continue transforming hospitality and discovering how Jacaruso Enterprises can leave a footprint in the industry. “Their high energy, creativity, and collaborative spirit drive this exciting new venture,” Jacaruso said.

The Innovation Hub team is already working on two ideas to help hoteliers address the industry’s skilled labor shortage challenges.

We invite you to follow along with us on this new journey and stay tuned for more updates.

About Jacaruso Enterprises

Jacaruso Enterprises is the hospitality industry’s leading provider of remote hotel sales service and training. Jacaruso pioneered an affordable and flexible sales outsourcing solution for hotel owners and management companies looking to increase occupancy and revenue. Jacaruso’s customers include small to medium-sized hotels across the U.S., Canada, and Latin America.

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Janel Allen
Vice President of Marketing, Jacaruso Enterprises

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